![]() ![]() They can also invite their audience to their events and reach them at the actual event. ![]() For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.Įvent managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. Companies can benefit from promotional events as a way to communicate with current and potential customers. Strategic marketing and communication Įvent management might be a tool for strategic marketing and communication, used by companies of every size. 1 Strategic marketing and communication.This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.ĭue to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to surgeons. The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of event. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. ( Learn how and when to remove this template message)Įvent management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ( April 2016) ( Learn how and when to remove this template message) Please help to improve this article by introducing more precise citations. This article includes a list of general references, but it lacks sufficient corresponding inline citations. ![]()
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![]() ![]() ![]() With the risk lower, the board agreed.įor his new paperbacks, Lane needed a name, a logo and a look for his books. Lane and his brothers, Dick and John, proposed the idea to The Bodley Head, but it was rejected until the brothers “suggested marketing the paperbacks as though from The Bodley Head but using their own private capital”, writes Baines. He came up with the idea of “publishing cheap, good-looking reprints of fiction and non-fiction in paperback”, writes Phil Baines in his book Penguin by Design. In 1934 Lane - then the publishing director of The Bodley Head - stopped at a book stall at Exeter St Davids, where he wasn’t impressed with the quality and price of the books. The story of how Penguin came to be is well known. He says the “quirky” character of the penguin is a quality the company shares, so there’s “potential to establish a brilliant and lasting” brand, fullfilling the hopes of its founder Allen Lane. For her, the logo has endured "because it is simple, because it is easy to identify, and as a brand says quality”.Īngus Hyland, who was responsible for redesigning the logo in 2003, says part of the reason the image is so iconic is because “a picture, after all, paints a thousand words”. Hannah Lowery, archivist and special collections manager at the University of Bristol, is in charge of the Penguin Archive. #VBOOK LOGO ARCHIVE#Image: Penguin Archive at the University of Bristol Library Special Collections But the Penguin logo is instantly recognisable, and seeing it readers know exactly what they’re getting: an excellent book from a company that cares about reading. Few publishers' logos are recognised around the world after all, we’re too busy reading books to be staring at the spine or the imprint page. He was probably one of many visitors that day, and one of millions during the zoo’s lifetime.īut what made Young’s trip significant is that the birds he went to see would become the inspiration for one of the most iconic logos in the world: Young’s drawing of the penguins went on to be the logo for the books company that shares its name with the flightless bird.Īlthough the Penguin logo has changed slightly since Young’s original – in which the penguin was plumper than it is now and appeared to be in the midst of moving – it has endured for decades. In 1935, on an otherwise unremarkable day, a 21-year-old called Edward Young visited London Zoo. ![]() ![]()
Shortcut wizard lets you create an app shortcut right from the desktop. ![]() WINDOWS 8 CREATE APP SHORTCUT WINDOWSWindows will add your file, folder, or program as a shortcut on the desktop. Step 2: In the context menu, expand Send to, and select the Desktop (create shortcut) option.Īnd that’s about it. Right-click on it and select Show more options. Navigate to the file, folder, or program you wish to add to the desktop. Step 1: Press Windows key + E to launch File Explorer on Windows. It not only lets you create shortcuts for apps but your files and folders as well. Step 3: In the Applications window that appears, right-click on the app and select Create shortcut from the menu.Īnother way to create desktop shortcuts is through the context menu. Step 2: Type in the command given below and press Enter. Step 1: Press Windows key + S to open Window Search, type in cmd, and press Enter. You’ll have to put missing apps and programs in the Application folder on Windows. Once you start creating shortcuts from the Start menu, you’ll notice that some of your Windows apps and programs do not appear in the Start menu. Step 2: Scroll down to locate the app you wish to add as a desktop shortcut. Step 1: Open the Start menu and click on All apps in the top right. I’m probably just simple-minded, but I think that process is complicated enough that MS should describe it somewhere in Cortana’s memory with a high enough priority that it would show up near the top of queries related to desktop, shortcuts, and W10.Probably the easiest way to add an app as a desktop shortcut is by dragging and dropping the app from the Start menu. I will guess that if you can search and find the “title” for a similar “executable” file for websites, apps, etc., the similar last step will work. Select, then drag and drop, icon for the executable program (WINWORD.exe). Select and open program folder (office 14) Scroll to desired program listing (will be three “layers” in this example, e.g. Open Windows Explorer (sometimes still identified as WE, now often called File Explorer), probably an icon on the task bar.Ĭlick on Program Files (possibly Program Files (x86) for some other programs) What I finally found to work for MS Word): My interest was to get old-fashioned ‘programs ‘ (like MS Word) to have shortcuts on the desktop like W7. “Official” Microsoft instructions are essentially non-existent, so we are all stuck with exchanging amateur adventures that aren’t particularly general and often now clearly expressed (mine included). WINDOWS 8 CREATE APP SHORTCUT WINDOWS 10I generally agree that Windows 10 is so much more complicated than Windows 7, that many things that were easy (and had gotten sort of intuitive) in Windows 7 are now more complicated and (at least) temporarily unintuitive. I don’t claim to be an expert, to understand all the variations above, or that my solution will work for all. To turn on Start menu, open Taskbar and navigation properties, switch to the Start menu tab and then uncheck the option labelled Use the start menu instead of the Start screen before clicking the Apply button. NOTE: If you have enabled the Start screen in Windows 10, you need to turn on the Start menu in order to create desktop shortcuts for apps. No, you don’t get a Send to desktop or Create shortcut option when you right-click on an app in the Start menu but you can follow the given below instructions to create shortcuts of your favourite Metro, Modern or Universal apps on the desktop. While playing with the new Start menu in Windows 10, I noticed that we can now create app shortcuts on the desktop without the help of third-party utilities. ![]() You can launch apps right from the Start menu and resize them just like traditional programs developed for the desktop environment. Things have changed dramatically with Windows 10. WINDOWS 8 CREATE APP SHORTCUT WINDOWS 8.1While Windows 8.1 let users pin apps to the taskbar, it was not possible to have desktop shortcuts of apps. Though Windows 8.1 was slightly better for desktop users, it was still lacking the ability to create desktop shortcuts for metro apps installed from the Store. ![]() ![]()
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